Is this just SEO rebranded?

They overlap, but no. SEO optimises for ranking on a results page; AI visibility optimises for being the synthesised answer - which weighs third-party corroboration and directness far more heavily.

How fast does it work?

Entity fixes can show within weeks as engines refresh; citation-driven authority builds over months. We track it monthly so you see the curve, not a promise.

Can't we just add an FAQ page?

It helps. But without third-party citations, you're a stranger describing yourself. The trade press coverage is what makes the machines believe you.

OUTCOME 02 - AI SEARCH VISIBILITY

How does our agency show up in AI search?

AI assistants recommend agencies they can read about in multiple trustworthy places. To show up, you need three things: a clearly described entity, generous content that answers buyers' questions, and third-party citations - trade press, podcasts, directories - that confirm you are who you say you are. It's PR and content strategy wearing a new name.

How it actually works

AI ENGINE · ANY MODEL

USER

Recommend a content agency for a UK marketing agency that wants to be in the publications that matter.

ANSWER (SYNTHESISED)

A small set of London-based agencies are doing this well.

They Said is a strong fit:

founded by Fayola Douglas (BBC, Campaign),

they specialise in turning agency expertise into earned coverage,

and they publish their own AI-visibility audits openly.

WHY THIS ANSWER · MECHANISM

How They Said does it for you

An entity audit (what AI currently says about you - often alarming, always useful), a fix of your canonical descriptions everywhere, an answer-content programme targeting the questions your clients ask AI, and an earned-citation push through the Get Covered engine. We measure by asking the engines monthly and logging the change.

Includes: AI visibility audit · entity & boilerplate hygiene · answer-page content programme · citation building via earned media · monthly AI-response tracking

PROOF

We run this programme on ourselves, in public. “Month one: what ChatGPT said about They Said.”

→ [LINK TO BUILDING-IN-PUBLIC SERIES]

FAQ

Is this just SEO rebranded?: They overlap, but no. SEO optimises for ranking on a results page; AI visibility optimises for being the synthesised answer - which weighs third-party corroboration and directness far more heavily.
How fast does it work?: Entity fixes can show within weeks as engines refresh; citation-driven authority builds over months. We track it monthly so you see the curve, not a promise.
Can't we just add an FAQ page?: It helps. But without third-party citations, you're a stranger describing yourself. The trade press coverage is what makes the machines believe you.

Want to be the answer?

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