A CONTENT & COMMUNICATIONS AGENCY - FOR MARKETING AGENCIES

The best agencies don't say it themselves. They get talked about.

They Said turns what your agency thinks into thought leadership - then deploys it where it counts: the trade press, awards juries, AI search and your next client's shortlist.

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WHAT YOU GET - OUTCOMES, NOT TASKS

Get Covered. In the publications your future clients read.

Your agency in the publications your future clients actually read. Bylines, expert comment and agency news in publications that matter.

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HOW - THE THOUGHT LEADERSHIP ENGINE

One opinion. Deployed everywhere.

Everything we do starts with what your agency genuinely thinks. We extract it in working sessions, shape it into one high-effort cornerstone piece - then atomise it into byline pitches, blog posts, social content, podcast talking points and award entries. High thinking once; leverage everywhere. (This website runs on the same engine. You're reading it.)

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LATEST FROM THE JOURNAL

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GETTING FOUND / CORNERSTONE

Your agency is being renamed. What happens to everything you built under the old name?

Clients and staff move with a rename. Trade archives, award records, search presence and the description a model gives of you do not. The five levers that carry a reputation across a name change, and the five ways it gets dropped.

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WHY US

Founded by someone who's been on both sides of the story.

Fayola Douglas trained as a journalist - an MA at City University, then BBC newsrooms - before working inside Campaign, the magazine every agency wants to be in, and crossing over to the agency side at Amplify. An unusually full 360°: formal training, news, trade press, agency. They Said is her strategy, delivered with a network of senior specialists.

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We came to Fayola for coverage to mark a significant moment, and she delivered the kind we couldn't have bought. Within a few months we were covered in publications for both news and opinions. It created a spark that mattered - coverage turned into conversations.

- Amelia Ryan, Chief of Staff, PRP + Renaissance

WHAT WE'RE BUILDING

An agency that tells you to publish should probably publish. We build things - here's the evidence.

TS–01

They Said

The consultancy itself. You're on its website.

THE AGENCY

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The Ad Race

Honest conversations about careers in the marketing industry. Also our laboratory for what makes audio content travel.

PODCAST

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CitationFolio

Every clipping, byline and mention - beautifully shelved, shareable with one link. Built because we needed it.

TOOL

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Filtered IRL

A creative studio and makeup education app. Proof we practise the 'build audiences, not just campaigns' sermon.

STUDIO

THE AD RACE - LATEST EPISODE

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26 OCT 2026 · S5 · EP. 5 · 1:00:00

The Ad Race with Martyn Hill A Career Built on Talking to Strangers

In this episode, Fayola Douglas interviews Martyn Hill, Head of Business Development at The Mix Global. Martyn started his insight journey as a respondent in a focus group, going on to become a qual researcher, and then to business development, where he’s done everything from international expansion to methodology development, digital transformation and more. Martyn shares his career journey, emphasising the importance of human-centred research, diversity, and strategic thinking in marketing. Discover insights on industry transformation, AI's role, and how to build meaningful connections in a fast-changing world. "Follow your passions and experiment." "Be the best version of yourself." "Culture is everywhere, listen first." Keywords: Marketing, Research, Diversity, AI, Industry Transformation, Strategy, Career Development, Agency Life, Cultural Insights, Innovation Resources LinkedIn https://uk.linkedin.com/in/martyn-hill The Mix Global https://www.linkedin.com/company/the-mix-global/ The Mix 4-day work week report - https://www.themixglobal.com/thinking/fourdayweek Hosted on Acast. See acast.com/privacy for more information.

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